Calvin klein jeans licensing

We are working on fixing this fashion miss, and we believe that our CK Jeans offering will be much more commercial and fashion-right beginning in , especially for the fall season. For fall , the Calvin Klein Jeans line was reworked with upgraded fabrics and featured bold pop-inflected irreverence, oversize logos, trucker jackets, Western shirts, cowboy boots, color-blocking, patchwork denim, an Andy Warhol segment, and a theme Simons made his own at Calvin: Americana.

After deciding in January to shutter its W39NYC business, the renamed high-end designer collection under Simons, Calvin Klein said Wednesday it has decided not to move forward with a traditional collection business at all, as reported. As a result, 50 employees in the New York office and 50 people in the Milan office were let go. The company also plans to shutter the Milan office. She may continue in an advisory role. Klein has shipped the final W39NYC for spring. Steve Shiffman, ceo of Calvin Klein Inc.

And when that happens, you can sell the rest of your line. Who can obtain a licensing agreement? The list runs the gamut from a multinational conglomerate to a one-person operation.

But in general, a licensor looks for the strongest company in terms of finances, manufacturing and marketing. The good news for small business is that strength is not necessarily measured in dollars or longevity. Before you tackle the licensing industry, you need to have your own house in order. Make sure you have or can get financing, ensure that your manufacturing capacity is up to snuff, and establish distribution channels.

It's also a good idea to try to establish a sales history for your products. Once this is accomplished, then decide what licensing products you want to target. Once you know who you want to target, the next step is talking to the company or its representative and convincing them of your product's potential. Large organizations will most likely have people who oversee licensing and marketing or will have turned those functions over to a licensing agent.

You can determine the proper person to speak with by contacting the company directly to ask about licensing opportunities. Deciding which licensor to approach means evaluating your strengths. The bigger and more popular the property is, the more it's going to cost to secure the licensing rights. Beginners should probably start out small to learn the ropes. Powered by WordPress. My Account Welcome Name. Manage Account. Log Out. To help keep your account secure, please log-in again. You are no longer onsite at your organization.

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